G-Star has been a denim pioneer for over twenty years, known worldwide for its cutting edge style and innovations. G-Star became a partner brand of MADE-BY in 2011 with the aim to verify its continuous process of increasing the use of sustainable materials in its collections and improving the social and environmental conditions in factories.
Social Conditions in Factories
G-Star has developed its own social management system and compliance process. As part of this, all suppliers are audited and coached to continuously improve their social performance. MADE-BY has benchmarked this management system and compliance process against the MADE-BY Social Benchmark. The result is reflected in G-Star’s Social Scorecard: 3% of G-Star’s 2012 collection is produced in Class A factories, 34% in Class B factories and 35% in Class C factories. Overall, this equates to 72% of G-Star’s collection.
Environmental Impact of Raw Materials
In 2012, 10.1% of G-Star’s collection was made of sustainable materials. G-Star used sustainable Class B fibres organic cotton, Tencel® and recycled polyester. Of the total Class B score 8.4% is organic cotton. The use of organic cotton accounts for 10% of the total cotton used in G-Star’s products, equating to 343,424 kg. G-Star’s collection also contained Class A fibre recycled cotton and Class C fibres linen, hemp and ramie. Part of the Tencel® used by G-Star has not been accepted due to administrative reasons, despite being certified on garment level. These styles are represented within the Unclassified category.
Footnote: 28% of G-Star’s collection is produced at factories which fall into MADE-BY’s ‘Unclassified’ category. The suppliers in this category are not benchmarked and verified by MADE-BY. However, within G-Star’s compliance process, all factories are monitored and in an improvement process towards a higher standard.