April 11, 2018

MADE-BY are delighted to announce the third year publication of MODE Tracker, the fashion industries’ unique tool to independently verify a brand or retailer’s sustainability efforts. Six brands have continued to work on their performance and share their results.

G-Star, Haikure, Just Brands, Ted Baker, VIVOBAREFOOT and WE Fashion have continued to publicly disclose their efforts towards sustainability. There is ongoing work by all of the brands to respect and protect workers’ rights, integrate the use of more sustainable fibres and ensure there are robust management systems to sustain change.

All results can be viewed on the MADE-BY’s website: http://www.made-by.org/modetracker/


About MODE Tracker

MODE Tracker was introduced in 2014 following consultation with over 50 independent sustainability and fashion experts.  It enables fashion brands and retailers to develop a roadmap to engage on a broad range of sustainability issues, demonstrate their improvements and communicate these actions publicly.

There are eight areas, or cubes, that are assessed:  people, product, manufacturing, packaging and transport, own operations, use and durability, product waste and transparency.  Companies must choose product and people plus one other.

Each cube is broken down into three levels which help a brand build toward best practice:

  1. build foundation and set ambition;
  2. make steady progress and
  3. adopt best practice.

Brands can also be awarded the Pioneer status for ground breaking work and projects.

Using expert-developed metrics and scorings, MODE-Tracker independently verifies the brand or retailer’s activities, looking at both the sustainability impact reductions made and the management systems in place to support continuous improvement.

In addition, through MODE Tracker’s in-depth guidance documents for each topic area, brands and retailers are supported in building a comprehensive strategy and roadmap helping them to achieve best practice and beyond.

One of the many benefits of the tool is that sustainability performance is independently verified and the results are published in a consumer-friendly manner.

Tags: g-star, haikure, just brands, made-by, MODE Tracker, ted baker, vivobarefoot, we fashion.