December 15, 2017

Image: MADE-BY

During the Fashion for Good end-of-year event, disruptive innovation was the main focus. Innovators from the Fashion for Good scaling programme presented and discussed their work on a panel with representatives from C&A, Adidas and Kering, and graduates from the Fashion for Good accelerator programme shared pitches for their start-ups. Both programmes are part of the Fashion for Good initiative, which aims to bridge the gap between laboratory-level technologies and brand implementation. The ideas pitched by the accelerator graduates ranged from black dye pigment derived from wood to an organic clothing line manufactured by women in prisons in Peru.

Furthermore, there was a speech from the founding director of the Glasgow Caledonian University New York College Fair Fashion Centre, Cara Smyth. She explained the centre’s concept of ‘Quantum re-design’ to drive sustainable change within the fashion industry: “We decided to divide our work into 16 sub-businesses that drive fashion as a recipe, because trying to eat the whole buffet at once leads to a sort of paralysis. We realised that by imagining healthy sub-businesses and creating change in each of these 16 areas we achieved this paradigm shift and what we call a ‘Quantum re-design’.”

The concept of Quantum re-design is currently on exhibition at the New York Museum of Modern Art. The headquarters of Fashion for Good are located in Amsterdam and house several sustainable fashion organisations such as the SAC, ZDHC and MADE-BY.

Tags: adidas, c&a, c&a foundation, fair fashion centre, fashion for good, innovation, kering, netherlands, quantum re-design, sustainability.