November 23, 2017

Today, not-for-profit MADE-BY launches a first-of-its-kind initiative for the European clothing sector, working in partnership with H&M Global Change Award Winner Reverse Resources.

A new report shows that manufacturers producing textiles and clothes for many of the world’s major fashion brands and retail outlets are “spilling” an average of 25% of virgin material resources, much higher than previously perceived. This figure has been supported by other organisations working in this field, including WRAP and opens up an important conversation around the management of textile leftovers – much of which is treated as waste.

Get involved! This project will have direct benefit for the participants and will also develop lessons for the wider industry. The project is targeted initially at European apparel brands and retailers, as well as suppliers in Europe and in Asia. Companies taking part will receive subsidised expertise and support. The project measures material leftovers, explores ways to reduce the spillage rate and identifies recycling and re-manufacturing solutions that ensure leftovers move up the waste hierarchy, avoiding incineration and landfill.

Brands, retailers, and suppliers who are interested in learning more, keeping in touch or getting involved in the project can contact the MADE-BY project lead at More information is also available at

Ria Kearney, Senior Consultant at MADE-BY says, “We are delighted to partner with Reverse Resources to better understand the current situation in regard to material leftovers and to trial and test practical innovations to improve current practices. This is a largely unexplored topic, and the project findings will be shared across the clothing sector in order to support the broader move towards circularity.”

Ann Runnel, founder and CEO at Reverse Resources says, “Our software solution to digitalise production leftovers can result in a significant business case for brands and factories to cooperate towards a circular economy. The collaboration with MADE-BY is a fantastic opportunity to build on the research we have already conducted in China and Bangladesh and further this mission.”

This initiative is part of the European Clothing Action Plan (ECAP), the first EU-Life funded project to drive sustainability throughout the entire lifecycle of clothing. MADE-BY’s work on this ties directly into ECAP’s primary objective – to reduce clothing waste across Europe.