April 11, 2017

MADE-BY are pleased to announce the second year for the publication of MODE Tracker, the fashion industries’ unique tool to independently verify a brands sustainability efforts. The performance of four pioneering brands was released last year, this year we are very pleased to welcome two more pioneers.

G-Star, Haikure, Just Brands, Ted Baker, Vivobarefoot and WE Fashion have publicly committed and disclosed their efforts towards sustainability. The benefit of the tool is that fashion companies’ sustainability performances are independently verified, produced and published in a consumer-friendly manner and are based on a common standard,

Sabine Ritter, CEO of MADE-BY states “We commend our MODE Tracker brands for leading the way in transparent and verified communication on their sustainability efforts and achievements. I hope our MODE Tracker tool and these latest brand results will encourage more brands and retailers in the industry to adopt such an open and honest dialogue on their sustainability progress”.

The progress made by individual brands is highlighted in improved scores across a number of cubes including the mandatory cubes People and Product. Progress has also been made collectively, and the brands have increased the total number of published cubes to 27 compared to 17 last year.

About MODE Tracker

MODE Tracker was introduced in 2014 following consultation with over 50 independent sustainability and fashion experts. It enables fashion brands and retailers to develop a roadmap to engage on a broad range of sustainability issues, demonstrate their improvements and communicate these actions publicly.

There are eight areas, or cubes, that are assessed: people, product, manufacturing, packaging and transport, own operations, use and durability, product waste and transparency. Companies must choose product and people plus one other. Each cube is broken down into three ascending levels:

  1. Build foundation and set ambition;
  2. Make steady progress and
  3. Adopt best practice.

Using expert-developed metrics and scorings, MODE Tracker independently verifies a brand’s and retailer’s activities, looking at both the sustainability impact reductions made and the management systems in place to support continual improvement.

In addition, through MODE Tracker’s in-depth guidance documents for each topic area, brands and retailers are supported in building a comprehensive strategy and roadmap helping them to achieve best practice and beyond.

For further information on the latest MODE Tracker results or how to join, please contact: Hayley Warren: Hayley.warren@made-by.org


Founded in 2004 with a multi–stakeholder board, MADE-BY is an award-winning not-for-profit organisation with the mission to “make sustainable fashion common practice’. Through targeted consultancy, partnerships and stakeholder engagement MADE-BY works with well over 100 brands and retailers holistically on social and environmental issues throughout the entire apparel value chain.

Besides its engagement with companies to encourage transformation, MADE-BY’s scope includes capacity building within the supply chain and engagement in multiple-stakeholder projects with governments and the European Commission.

MADE-BY has a global team based in Amsterdam (as co-locator of the Fashion For Good Center), London, Düsseldorf, Milan and an extensive expert network in the US and Asia.

For more information please visit our website: http://www.made-by.org/