November 3, 2017


Image: Cath91800

During an event last week, the Alliance for Responsible Denim (ARD) presented their results from the last year. The ARD was launched just over a year ago and is an initiative of the University of Applied Sciences of Amsterdam in collaboration with House of Denim, Circle Economy and MADE-BY. The ARD works together with international brands and denim manufacturers to tackle the environmental impact of the denim industry. Brands that have joined the ARD in the first year are G-Star, Mud Jeans, Nudie Jeans, Kings of Indigo, Kuyichi, CoolCat, Just Brands and Imps&Elfs. Furthermore, denim manufacturers Bossa, Kilim Denim, Orta Anadolu, Tavex, Tejidos Royo and two yarn manufacturers have joined the initiative.

The ARD wants to change the perception of the denim industry from being the ‘dirtiest’ area of the fashion industry. Denim production takes huge amounts of water, energy and chemicals. The production of one pair of jeans can use up to 7,000 litres of water and use many potentially harmful chemicals to process and dye these jeans. As part of the Alliance, the participating brands and denim mills are working together to create more sustainable production techniques and to promote the use of recycled denim.

During the event, over 40 different types of fabrics were presented, consisting of different percentages of post-consumer recycled fibres. Over the next year, the ARD aims to continue to encourage participating brands to use recycled denim fabrics and to develop garment take-back strategies. The ARD also wants to increase their reach to achieve the largest impact possible and is therefore inviting all denim brand and mills to join the Alliance.

To join the Alliance for Responsible Denim visit their website: https://www.denimalliance.org/

Tags: ard, denim, denim alliance, g-star, just brands, made-by, mud jeans, recycling.