July 13, 2018


Image: Crowsclaw

This week, the Alliance for Responsible Denim (ARD) was showcased at the United Nations to make policymakers aware of sustainability issues within the denim industry. The ARD was initiated in 2016 with the goal of developing more sustainable production methods for denim. The project is operated by the Centre of Applied Research on Economics and Management (CAREM) and is comprised of 52 members, including the organising partners Amsterdam University of Applied Sciences, MADE-BY and Circle Economy.

Representatives of the ARD, Professor Lori Divito of the Amsterdam School of International Business (AMSIB) and Project Manager Travis Rice will attend the United Nations’ ‘Transformation towards sustainable and resilient societies’ forum, taking place in New York, to showcase the work of the ARD. There they hope to be able to bring the ARD to a wider audience and find organisations who can aid in their mission of a more sustainable denim industry.

“With over 2 billion jeans manufactured every year, and on average requiring 7,000 litres of water per jean, coming up with new ways of producing denim is highly desirable in order to achieve a cleaner environment for generations to come,” said AMSIB. “The fast fashion industry is rapidly changing our lifestyle and attitude towards how we consume clothing. Our current behaviour is an unsustainable trend that brings with it many consequences for the environment. Sustainability, however, should not only be achieved in the way denim is produced, but also in creating sustainable relationships throughout the denim industry by collaborating with the entire supply chain. All interested parties should come together to find possible solutions to attain sustainability within the clothing industry.”

Tags: amsib, amsterdam university of applied sciences, ard, carem, circle economy, denim, denim alliance, jeans, made-by, new york, UN, united nations.