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A journey around the world marked the beginning. The founders of the new Italian fashion brand Haikure met in Brazil where they “talked of nature and the future, where beauty, humans and progress could all coexist” says co-founder Federico Corneli. Haikure was thereby born in the sustainable city of Curitiba, Brazil.
Launching in 2011 with their Autumn Winter collection, Haikure is an Italian brand for both men and women that introduces a “new concept to fashion”. The brand’s mission is to respect people and nature by promoting a new lifestyle, which takes both new fashion trends and sustainability into account. With a vision of offering an exclusive approach that matches customers’ fashion and lifestyle needs while respecting our environment, Haikure are continuously investing in product innovation in order to make this dream possible.
The aim of the brand is to offer a high-quality product with a strong identity of its own that gives customers the sense that they are admired and appreciated for wearing the clothes. The mix of original and modern styles, together with natural materials and processes, makes their products different from their competitors.
Working with MADE-BY is further proof of their dedication and desire to be transparent in all of their actions. “We are proud to be working towards becoming a sustainable fashion brand ”, says Haikure’s Fashion Designer Benedetta Serlupi. “Since the beginning I was enthusiastic in being involved in this new project. It is a new challenge that fascinates me”. Production Manager Davide Daniello adds, “I’m proud to carry this project to the next level and be part of the MADE-BY community. We are completely involved and have a lot of passion for this project”.
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