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While Ted Baker began life as a shirt specialist in Glasgow in 1988, these days it has much more to offer. From menswear and womenswear to fragrances, eyewear and even tents, Ted has brought his irreverent touch to every aspect of life. Not to mention every corner of the globe. The secret to his success is no guarded formula, just a simple commitment to offering twice the product for half the price, that, and a healthy disregard for conventional wisdom. What other brand can you think of that has given out tins of chocolate bunny hot pot or had a gyrating Elvis in their window? Renowned for its unwavering attention-to-detail, commitment to quality and rather quirky sense of humour, Ted Baker is No Ordinary Designer Label. It was the first UK based international brand and retailer to commit to MADE-BY, and is a business that is committed to looking at how it can best help improve environmental and social conditions in the fashion industry. |
“Our mission has been to build a successful company through the creation of a leading designer brand, and by conducting ourselves in an efficient and courteous manner that maintained Ted's high standards and integrity” says Donald Browne, Production Director of Ted Baker. “Standards and integrity that include a commitment to our suppliers and the creation of lasting relationships and partnerships." “We pride ourselves at Ted Baker on being in a position to satisfy the needs of our customers and to protect the ethos and persona for which we have gained an enviable reputation. We anticipate introducing more sustainable lines across the Ted Baker collections and look forward to working in partnership with MADE-BY to see how further improvements can be made to our existing supply chains”. |
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