Track&Trace
Sey
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Sey is a young yet up-and-coming womenswear lifestyle brand that was launched in January 2009. The brand is geared towards fashion conscious females who are self-confident in their fashion choices and value elegance, quality and comfort while striving for an ethical lifestyle. In a pair of jeans they look to purchase classic favorites that fit any occasion. Selma Yasdut, the founder of Sey, has several years experience in product development, quality management and sourcing for well known, global textile brands in Germany as well as in China, where she spent several months working. By launching Sey, Selma now not only endeavors to be sustainable in her own personal life but is also serving those customers that demand a healthy, sustainable lifestyle without compromising elegance or style. |
Accurate patterns and personal quality control Selma Yasdut, textile engineer and owner of the label, sets a high value on premium materials, detailed workmanship and a special cut that promises a perfect fit. Furthermore the production is subject to closely monitored quality control. “I visit all suppliers personally and inspect both the quality of the denim wear and the working conditions under which they are produced. It is very important for us to abandon chemical additives and we try to use them as little as possible. That also means that we say no to trends that require the use of harmful chemicals. Special effects are achieved with contrast coloured decorative stitching and yarns or valuable details such as welt pockets”. |
MADE-BY © SEY |
