At the end of each calendar year, the progress that the brands are making in the areas of environment and labour are translated into Scorecards. These Scorecards cover a period of one year, from the 1st of January until the 31st of December. Only the scorecards of brands that were a partner of MADE-BY during that entire period are published. For Sey the first Scorecards will cover the year 2011 and will be published in 2012.

Sey - ethical lifestyle fashion - is the young denim label of Selma Yasdut, an experienced fashion professional who works very closely with her supply chain in Turkey. 100% of the cotton used for her jeans is certified organic cotton. Sey became part of the MADE-BY network in fall 2010 with the goal to focus not only on organic cotton, but also on GOTS certified fabrics and processes, like environmentally friendly washing of her denim collection. With the help of MADE-BY, Sey will focus on the gapless integrity of the whole supply chain, on the social aspects within the production and on specific partnership communication tools.