Snoozebaby - the label loving label - is a hip and innovative childrenswear brand, creating products such as wrapping blankets, playpen covers and comfort toys - each with child-friendly labels incorporated into the design. Snoozebaby joined MADE-BY in 2008. 

Social Conditions in Factories
In 2010, Snoozebaby continued to pursue the opportunities of working with socially compliant suppliers. Snoozebaby achieved a significant improvement in their Social Scorecard, producing a large part (67%) of their product range at a BSCI (Class B) certified supplier in China.

Environmental Impact of Raw Materials
Snoozebaby successfully increased the usage of organic cotton in 2010, nearly doubling their annual consumption from the previous year. The majority of the Snoozebaby collection was made of cotton, of which 18% was organic (Class B).The remainder of the collection was made in virgin polyester. Efforts are continuing to look into the possibility of replacing this with recycled polyester (Class A).