Banuq’s style is based on the concept of classic and timeless garments to which a contemporary touch is added. “We like the idea of personal fashion where people design their own look by picking up and freely combining items of clothing from different moods and brands. We think of our brand as a journey, we want to provide refined clothing for people who like to move, travel and explore new horizons and cultures” says Davide Grazioli, co-founder and designer.

This aesthetic approach is combined with the focus on environmental and social sustainability and the will to set up a fully African supply chain. This is why organic and fairly traded cotton is grown and processed into fabrics in Egypt, while the garments are produced in Ethiopia. The objective is to create something beautiful while contributing to the creation of jobs in Africa through a socially responsible project. “We don’t believe in charity, but rather in the power of ideas and dedication.”