Based in Copenhagen, Jackpot is one of the biggest labels belonging to IC Companys’ portfolio of international fashion brands. Currently Jackpot is available in 21 countries at over 1,400 sales points, including around 100 dedicated Jackpot stores. 80% of the company’s turnover now comes from outside of Scandinavia.

Over time Jackpot has evolved into a truly global lifestyle brand rooted in the same spirit. Characterised by a variety of vivid colours and hand-painted patterns, with a casual approach to femininity. Jackpot is a label for the woman who wants to create her own style with a look designed to last.

Nearly ninety per cent of the Jackpot collection is made from cotton. With all the environmental issues surrounding the cultivation of cotton, Jackpot made the decision in 2006 that the time was ripe for change.

The brand’s first meeting with MADE-BY was in August 2006 at Modefabriek, a major Dutch fashion fair. A year later, the first thirteen organic styles – t-shirts, sweaters and jeans – were in the shops.

“When you start thinking about cleaner textiles,” says brand director Sune Bjerregaard, “you are talking about more than just the raw materials. Dyeing, washing, printing and working conditions are, in general, all part of the equation. We lacked the expertise to change those processes in one go, so we went in search of a partner which is at home in the world of sustainability as well as fashion. We found MADE-BY.

“MADE-BY is a non-profit organisation, and can also offer traceability. For the consumer, those are positive signals,” adds Bjerregaard. “Our intention is to tackle the whole chain. We started with thirteen organic styles and in each subsequent collection we have increased this amount. So far the response from retailers and consumers has been very positive. Our customers care about their families and their environment. Through MADE-BY, we are taking Jackpot values to a higher level.”