|
The baby/toddler brand Little Feet was established in the Netherlands in 2007 as an addition and to complement Moodstreet, the company’s collection that is targeted at older children and is also a MADE-BY partner brand. Little Feet is directed at younger boys and girls – from 6 months to 2 years-of-age – who are discovering their own world step by step. Little Feet does not patronise. The brand takes ‘little people’ who can almost walk very seriously. These little people, Little Feet recognises have their own feelings and tastes. They are smart and true to themselves in a unique way. Little Feet provides clothing that aims to fit perfectly with this phase of life being contemporary, tough, bold, and with an eye for detail. Little Feet is stylish and sturdy and a bit trendy. The collection, which it presents four times a year, has been expanded to include a newborn collection. XS Feet cover sizes from 0 to 6 months. |
“We love to be proud of our clothes and that means that they need to do more than just look great” says Evelien Vlasblom, one of Little Feet’s founders. “A gorgeous pair of trousers for a baby will have an unacceptable emotional value if someone working for a pittance has made them. We also want to work with organic cotton as much as possible. No one is happy about the fact that the cotton harvest is very polluting. It is, therefore, very important that as many customers as possible are familiar with the concept of sustainable production because demand will then intensify”. With help from MADE-BY, Little Feet is currently running a project where its clothing producers in China are taking care of organic cotton production for themselves. Little Feet, like Moodstreet and XS Feet, is a subsidiary of the larger parent company, Jolo Fashion, one of the leading names in children’s fashion production. |
MADE-BY © LITTLE FEET |