G-Star has been a denim pioneer for over twenty years, known worldwide for its cutting edge style and innovations.
G-Star became a partner brand of MADE-BY in 2011 with the aim to verify its continuous process of increasing the use of more sustainable materials in its collections and improving the social and environmental conditions in factories.


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Social Conditions in Factories

G-Star has developed its own social management system and compliance process. MADE-BY has benchmarked this management system and compliance process against the MADE-BY Social Benchmark.

The result is reflected in G-Star’s Social Scorecard: 5% of G-Star’s 2013 collection was produced in Class A factories and 43% in Class B factories, both increasing compared to last year. Additionally, 24% of G-Star’s collection was sourced from Class C equivalent factories. Overall, this equates to 72% of the collection. As part of G-Star’s social management system, all suppliers including those that are listed as ‘Unclassified’ are audited and coached to continually improve their social performance.

Environmental Impact of Raw Materials

In 2013, 19.34% of G-Star’s collection was made from more sustainable materials, an increase of almost double compared to last year. G-Star used Class B fibres organic cotton, TENCEL® and recycled polyester. Organic cotton accounted for 21% of the total cotton used in G-Star’s products, equating to approximately 777,000 kg of organic cotton lint. G-Star’s collection also contained the Class A fibre recycled cotton (0.04%) and Class C fibres linen and hemp (0.3%). G-Star also used polyester (Class D), conventional cotton (Class E), leather and silk (Unclassified).