G-Star has been a denim pioneer for over twenty five years, known worldwide for its cutting edge style and innovations. G-Star became a partner brand of MADE-BY in 2011 with the aim to verify its continuous process of increasing the use of more sustainable materials in its collections and improving the social and environmental conditions in factories.


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Social Conditions in Factories

G-Star has developed its own social management system and compliance process which has been benchmarked against the MADE-BY Social Benchmark. The result is reflected in G-Star’s Social Scorecard: 86% of G-Star’s 2014 collection was produced in Class A, B and C factories, representing an increase from 72% last year. Of the total, 2% of G-Star’s 2014 collection was sourced from Class A factories, 55% from Class B and 29% from Class C equivalent factories. All suppliers including those that are listed as ‘Unclassified’ are audited and coached to continually improve their performance.

Environmental Impact of Raw Materials

In 2014, just over 14% of G-Star’s collection was made from more sustainable Class A, B and C materials. G-Star used recycled cotton (Class A) for a small proportion of its collection (0.02%) as well as Class B fibres organic cotton, TENCEL® and chemically recycled polyester (collectively 13.8%) and Class C fibres linen and ramie (0.2%). Organic cotton accounted for 14% of G-Star’s cotton usage, equating to approximately 427,345 kg of organic cotton lint. This decrease compared to last year is caused by a widening of the G-Star definition for more sustainable cotton that now includes not only organic cotton but also Better Cotton and by a reduction in the use of cotton in comparison to other materials. For example, the use of TENCEL® more than doubled in comparison to 2013. G-Star also used Class E fibres conventional cotton, viscose and wool as well as small amounts of leather and silk both of which are Unclassified.