G-Star has been a denim pioneer for over twenty five years, known worldwide for its cutting edge style and innovations. G-Star became a partner brand of MADE-BY in 2011 with the aim to verify its continuous process of increasing the use of more sustainable materials in its collections and improving the social and environmental conditions in factories.
Social Conditions in Factories
G-Star has developed its own social management system and compliance process which has been benchmarked against the MADE-BY Social Benchmark. The result is reflected in G-Star’s Social Scorecard: 86% of G-Star’s 2014 collection was produced in Class A, B and C factories, representing an increase from 72% last year. Of the total, 2% of G-Star’s 2014 collection was sourced from Class A factories, 55% from Class B and 29% from Class C equivalent factories. All suppliers including those that are listed as ‘Unclassified’ are audited and coached to continually improve their performance.
Environmental Impact of Raw Materials
In 2014, just over 14% of G-Star’s collection was made from more sustainable Class A, B and C materials. G-Star used recycled cotton (Class A) for a small proportion of its collection (0.02%) as well as Class B fibres organic cotton, TENCEL® and chemically recycled polyester (collectively 13.8%) and Class C fibres linen and ramie (0.2%). Organic cotton accounted for 14% of G-Star’s cotton usage, equating to approximately 427,345 kg of organic cotton lint. This decrease compared to last year is caused by a widening of the G-Star definition for more sustainable cotton that now includes not only organic cotton but also Better Cotton and by a reduction in the use of cotton in comparison to other materials. For example, the use of TENCEL® more than doubled in comparison to 2013. G-Star also used Class E fibres conventional cotton, viscose and wool as well as small amounts of leather and silk both of which are Unclassified.