ecap-logo2

The European Clothing Action Plan (ECAP) is open now to European brands and retailers! Find out how ECAP can benefit you and how to get involved below.


What is ECAP?

The European Clothing Action Plan (ECAP) is an ambitious €3.6million EU funded programme aimed at embedding a circular approach into the European clothing sector over a period of three years. Through a multi-stakeholder, multi-stage approach, ECAP is designed to reduce the environmental impact of the European clothing sector across all stages of the life cycle. It is engaging designers, brands, retailers, consumers, public procurers, and recyclers to integrate sustainability improvements within the design, production, procurement, sale, use, and disposal of clothing.

Five delivery partners, including MADE-BY, are working on eight key action areas. We are:

Programme targets

ECAP runs from September 2015 to March 2019. MADE-BY is working with European partners WRAP, Rijkswaterstaat, the Danish Fashion Institute, and the London Waste and Recycling Board to deliver the following ambitious targets, on a 2015 baseline:

  • Divert 90,000 tonnes per year of clothing waste from landfill and incineration
  • Save 1.6 million tonnes of CO2e
  • Make 588 million metres3 of water savings

 

How can MADE-BY help you?

MADE-BY is leading two action areas under ECAP:

  • Action area 2: Engaging Brands and Retailers to measure and reduce the environmental impact of fibre choice
  • Action area 3: Engaging Retailers and Manufacturers to leverage the untapped value of production leftovers in clothing supply chains

Both areas link to MADE-BY’s Design for Sustainability and Towards Circular activity.

Action area 2: Engaging Brands and Retailers to measure and reduce the environmental impact of fibre choice

Fibre choice makes a significant impact on the environmental and social footprint of apparel. As an ECAP partner, MADE-BY is working with a diverse range of European apparel brands and retailers to help them get started or accelerate their journey on this precise topic.

The deadline to sign up to this impact area through this EU subsidised programme is 1st December 2017

 

What do participating brands and retailers get?

  • Professional guidance through a structured, step by step programme.
  • Subsidised access to resources, tools and consultancy support from MADE-BY.
  • A credible baseline, a personalised strategy to make improvements and externally validated measurement of progress.
  • Communications support to help promote your involvement.
  • Access to learning and sharing of best practise with a network of other brands, retailers and industry stakeholders.
  • The option to join the supplier engagement area, engaging your suppliers in material waste reduction – see below.

 

How will this help you?

  • For those just starting their work on fibre choice it helps you get started.
  • For those who have started, it helps to solidify and refine your action on fibres.
  • Offers you a chance to bring different colleagues and departments together to work collaboratively on a specific sustainability topic to develop an implementable strategy with a sound baseline.
  • Engagement in the programme also enables you to gain knowledge and insights to inform decision making and prioritise action on fibres; not only from MADE-BY but also networking and sharing with peers in other brands, working on the same challenge.
  • Participation gives you something else to talk about! Communicate your involvement and help to engage those stakeholders who want to know more about your sustainability agenda.
  • The outcomes will enhance your overarching sustainability programme, sourcing strategy and product portfolio, including the provision of externally verified impacts.
  • If you choose to extend your involvement to phase two, we can help you explore with us a more circular approach for your business, engaging your key suppliers on material waste and product re-manufacturing opportunities.

MADE-BY will support you through a bespoke, structured programme encompassing 5 key steps. More information here: Download PDF

 

Who is involved in this action area of ECAP?

Leading brands and retailers from across Europe are taking part in ECAP. All apparel brands and retailers headquartered in the European Union are eligible to participate.

 

“Our world is facing big challenges also because of the fashion industry. We all need fashion to be future-proof. This means embracing a new sourcing and manufacturing paradigm where sustainability becomes the key driver for product innovation. Our participation in ECAP helps us to evaluate alternative raw materials to reduce our environmental footprints.”

OVS, Simone Colombo, Head of Corporate Sustainability

“We chose to join ECAP to go further in our commitment for a more sustainable fashion, to benefit from training from experienced specialists and create a network with other committed companies across Europe.”

Bonobo Jeans, Gregoire Delaleau, Collection and Product Range Director

“Our participation in ECAP has given us a great start as during the first part of the project we created a strategy to implement more sustainable fibres in our collections. The strategy contains both long and short term goals which help the product team to be more focused.”

Peak Performance, Åsa Andersson, CR & Quality Manager

 

Leading organisations within the sector are also supporting ECAP as Advisors and Supporters.

 

What’s the commitment?

To take part, you commit to:

  1. Providing fibre data to enable the calculation of a (confidential) fibre baseline and endline
  2. Engaging relevant staff to attend the workshop
  3. Featuring your company logo on the ECAP website
  4. Inspiring others by sharing your learning across the ECAP network
  5. Paying a one-off, subsidised fee which covers all five steps outlined above

Action area 3: Engaging Brands, Retailers and Manufacturers to leverage the untapped value of production leftovers in clothing supply chains

MADE-BY is engaging European-based apparel brands, retailers, and their suppliers to work together to better understand current industry practices related to the creation and management of production leftovers. This presents a unique opportunity for brands, retailers and manufacturers to measure, track and re-use this often wasted material and to integrate it back into the supply chain, potentially leading to economic gains, supply chain transparency and environmental improvements.
 

Get Involved!

The project has direct benefit for the participants and will also develop lessons for the wider industry. It is targeted initially at European apparel brands and retailers, as well as suppliers in Europe and in Asia that supply the European clothing market. The project aims to measure material leftovers, explore ways to reduce the spillage rate and identify recycling and re-manufacturing solutions that ensure leftovers move up the waste hierarchy, avoiding incineration and landfill.

MADE-BY has partnered with Reverse Resources who specialise in digitally tracing and mapping leftover fabrics in the supply chain. Their digital solution allows for fabric leftovers to be traceable throughout their lifecycle, and for businesses to boost remanufacturing and recycling best practise. Their recent white paper looked at the level of unreported material waste in supply chains and concluded that it could be as high as 25% of resources.
 

What do participating brands, retailers and suppliers get?

  • Professional guidance and practical training through a structured and bespoke step by step programme.
  • Subsidised access to resources, tools and consultancy support from MADE-BY and Reverse Resources.
  • Opportunity to engage various teams across the business on the topic of circularity
  • Knowledge and insights relating to material circularity to inform internal priorities whilst contributing to the wider industry move towards circularity.
  • Access to learning and sharing of best practise with a network of other brands, retailers and industry stakeholders.
  • Communications support to help promote your involvement.

To find out more and register your interest in this action area, please contact ria.kearney@made-by.org

Interested in going beyond sustainable fibres and exploring how you can move your business step by step towards a more circular model? Through ECAP, you can also benefit from:

  • A free platform support your designers and product teams on more sustainable design practices
  • Free resources to inform your consumer communications on sustainability

 

To find out more, please visit www.ecap.eu.com
To sign up, please contact ria.kearney@made-by.org