MADE-BY and its consortium partners are delivering a €3.6 million EU LIFE funded project to improve the environmental impact of the fashion industry in Europe – the European Clothing Action Plan (ECAP).

Learn more about the participating brands and retailers here:

The European Clothing Action Plan (ECAP) is an ambitious €3.6million EU funded programme aimed at embedding a circular approach into the European clothing sector over a period of three years. Through a multi-stakeholder, multi-stage approach, ECAP is designed to reduce the environmental impact of the European clothing sector across all stages of the life cycle. It is engaging designers, brands, retailers, consumers, public procurers, and recyclers to integrate sustainability improvements within the design, production, procurement, sale, use, and disposal of clothing.

As part of the European Clothing Action Plan, MADE-BY aims to work with 50 European fashion brands and retailers to support the development and implementation of bespoke sustainable fibre strategies. Participating brands and retailers benefit from subsidised support in order to understand the current environmental impact of their fibre footprint and to develop a strategy to reduce this impact, through the selection of more sustainable alternatives. MADE-BY will support the implementation of the fibre strategy, with the aim of reducing individual carbon, water and waste footprints by an average of 10% each. Brands and retailers headquartered in the European Union are eligible to participate.

ECAP_Circular-Diagram Feb 23

ECAP gives participating brands and retailers a unique opportunity to:

  • Measure your fibre footprint and understand the current fibre breakdown
  • Assess your environmental impact as a result of your fibre choices
  • Develop a bespoke sustainable fibres strategy, to reduce your environmental impact in relation to carbon, water and waste, and to strengthen your broader sustainability strategy
  • Implement a bespoke sustainable fibre strategy with heavily subsidised support from MADE-BY
  • Engage key stakeholders through demonstrating measurable improvements
  • Join a collaboration of forward-thinking brands, retailers and product designers leading on embedding a circular approach to fashion across Europe.

Best practice case studies and innovative solutions will be shared across the industry in the form of knowledge hubs, events and publications.

MADE-BY will also engage with manufacturers supplying the European clothing industry to help reduce the environmental impacts of their production processes.

ECAP builds on the successful format of the Sustainable Clothing Action Plan (SCAP) which reaches more than 50% of clothing sales in the UK, and on which MADE-BY is proud to be the key delivery partner. In less than two years SCAP has helped to reduce the water footprint by 12.5% per tonne, and carbon footprint by 3.5% per tonne.

ECAP runs from September 2015 to March 2019. MADE-BY will work with European partners WRAP, Rijkswaterstaat, the Danish Fashion Institute, and the London Waste and Recycling Board to deliver the following ambitious targets:

  • Divert 90,000 tonnes per year of clothing waste from landfill and incineration
  • Save 1.6 million tonnes of CO2e
  • Make 588 million metres3 of water savings

For more information about ECAP download this document or visit

For brands and retailers who are interested in joining ECAP contact