The European Clothing Action Plan (ECAP) is open now to European brands and retailers! Find out how ECAP can benefit you and how to get involved below.

MADE-BY, in partnership with Reverse Resources, is working to engage apparel brands, retailers, manufacturers and other sector stakeholders on the issue of material leftovers (pre-consumer textile waste), to test solutions that will lead to a more circular model, ultimately reducing production spill, increasing transparency and delivering value through a win-win model that supports circular products and supply chains. Brands, retailers and their manufacturing partners can join the first phase of this project under ECAP.

The Problem

Manufacturers producing textiles and clothes for many of the world’s major fashion brands and retail outlets are “spilling” an average of 25% of virgin material resources, and it is unclear how much makes its way back into the supply chain.

The Solution

Working with brands, manufacturers and other stakeholders such as fabric traders and recyclers, a new model can be developed that enables material leftovers to be optimised.

Putting in place the systems to effectively deal with pre-consumer material leftovers will enable the sector to effectively tackle post-consumer waste.

The Project Aims

Working at head office, supplier and factory level, the project will engage key stakeholders with the aim of providing participating brands, retailers and manufacturers with the following:

  1. An assessment of the current volumes and types of material leftovers being created within your supply chain, including what this system loss means in both commercial and environmental terms.
  2. An opportunity to test practical solutions that can be applied at the brand, supplier and factory levels to positively impact the volume of leftovers being created, segregated, optimised and traced.
  3. Insight and learnings that can be applied to (and scaled up within) other key sourcing regions and suppliers.
  4. Proof of the business case for a circular model for material leftovers.
  5. Connections to other project participants and the wider sector through sharing project learnings and knowledge, to support the sector’s move towards a more circular model.

The Project Steps

The project is broken down into two phases: phase one focuses on project design; phase two focuses on implementation and insights gathering, resulting in recommendations and an action plan for the brand, retailer or manufacturer to apply and scale the learnings. MADE-BY will support you through a bespoke, structured programme. More information here: Download PDF

Read the press release:

Join via the European Clothing Action Plan

European based brands, retailers and their manufacturing partners have the opportunity to join the first phase of this project as part of the European Clothing Action Plan (ECAP). Participants benefit from subsidised project fees and access to learning and connections through the ECAP network.

Get Involved!

The project has direct benefit for the participants and will also develop lessons for the wider industry. It is targeted initially at European apparel brands and retailers, as well as suppliers in Europe and in Asia that supply the European clothing market. The project aims to measure material leftovers, explore ways to reduce the spillage rate and identify recycling and re-manufacturing solutions that ensure leftovers move up the waste hierarchy, avoiding incineration and landfill.

MADE-BY has partnered with Reverse Resources who specialise in digitally tracing and mapping leftover fabrics in the supply chain. Their digital solution allows for fabric leftovers to be traceable throughout their lifecycle, and for businesses to boost remanufacturing and recycling best practise. Their recent white paper looked at the level of unreported material waste in supply chains and concluded that it could be as high as 25% of resources.

What do participating brands, retailers and suppliers get?

  • Professional guidance and practical training through a structured and bespoke step by step programme.
  • Subsidised access to resources, tools and consultancy support from MADE-BY and Reverse Resources.
  • Opportunity to engage various teams across the business on the topic of circularity
  • Knowledge and insights relating to material circularity to inform internal priorities whilst contributing to the wider industry move towards circularity.
  • Access to learning and sharing of best practise with a network of other brands, retailers and industry stakeholders.
  • Communications support to help promote your involvement.

To find out more and to sign up, please contact: Sign up via ECAP is open until September 2018.

What is ECAP?

The European Clothing Action Plan (ECAP) is an ambitious €3.6million EU funded programme aimed at embedding a circular approach into the European clothing sector over a period of three years. Through a multi-stakeholder, multi-stage approach, ECAP is designed to reduce the environmental impact of the European clothing sector across all stages of the life cycle. It is engaging designers, brands, retailers, consumers, public procurers, and recyclers to integrate sustainability improvements within the design, production, procurement, sale, use, and disposal of clothing.

Five delivery partners, including MADE-BY, are working on eight key action areas. We are:

Programme targets

ECAP runs from September 2015 to March 2019. MADE-BY is working with European partners WRAP, Rijkswaterstaat, the Danish Fashion Institute, and the London Waste and Recycling Board to deliver the following ambitious targets, on a 2015 baseline:

Who is involved in ECAP?

Leading brands and retailers from across Europe are taking part in ECAP. All apparel brands and retailers headquartered in the European Union are eligible to participate.


“Our world is facing big challenges also because of the fashion industry. We all need fashion to be future-proof. This means embracing a new sourcing and manufacturing paradigm where sustainability becomes the key driver for product innovation. Our participation in ECAP helps us to evaluate alternative raw materials to reduce our environmental footprints.”

OVS, Simone Colombo, Head of Corporate Sustainability

“We chose to join ECAP to go further in our commitment for a more sustainable fashion, to benefit from training from experienced specialists and create a network with other committed companies across Europe.”

Bonobo Jeans, Gregoire Delaleau, Collection and Product Range Director

“Our participation in ECAP has given us a great start as during the first part of the project we created a strategy to implement more sustainable fibres in our collections. The strategy contains both long and short term goals which help the product team to be more focused.”

Peak Performance, Åsa Andersson, CR & Quality Manager


Leading organisations within the sector are also supporting ECAP as Advisors and Supporters.

Interested in going beyond sustainable fibres and exploring how you can move your business step by step towards a more circular model? Through ECAP, you can also benefit from:

  • A free platform support your designers and product teams on more sustainable design practices
  • Free resources to inform your consumer communications on sustainability

To find out more, please visit