‘Before joining MADE-BY, I spent much of my career working as a sales director and general manager within the high-tech industry.  During this time, I found the most enjoyable and challenging aspect of the job was facing the unknown and unexpected which inevitably, through the step-by-step approach of problem solving, opened the door to innovation and building new paths.

MADE-BY does exactly that – building new paths.  By bringing sustainable fashion out of its niche existence, it enables fashionable clothes to be created with respect for people and the planet, and I feel privileged to have the chance to convert my favourite fashion brands into more sustainable ones.

MADE-BY also helps make transparency a key agenda within fashion brands, which requires courage from the fashion brands, because, even with the best intentions, things may go wrong.  However I believe admitting to mistakes shows strength and it allows for something to change, and I would definitely rather know the truth than see a perfect façade, which I believe the consumer does too.

I wish for our future economy to be humanitarian, protect the environment and scarce resources, open minded and transparent. I can already see many developments in our society towards this direction, and I am very happy that we at MADE-BY can contribute a little to this as well.’